The Design Process
The Craft Behind the Jewellery
The Concept
Every design starts with research — whether it’s a custom pet or one of our popular breeds. We gather reference imagery, study the distinctive features that make each pet recognisable, and sketch out early concepts. From the tilt of a Frenchie’s ears to the fluff of a Cavoodle’s face, we aim to capture what makes that breed or pet truly unique. Rather than a photorealistic look, we take a stylised approach — clean, minimal, and made to work beautifully as a wearable piece of jewellery.
The Design
Once we are happy with the concept, our 3D designer brings the concept to life as a digital model. Every curve and detail is carefully refined to ensure it looks just right in metal. The design is stylised, not photorealistic, with a clean finish that makes each piece unique, wearable, and instantly recognisable.
The Creation
Once the design is finalised, it’s time to bring it to life in metal. The digital model is used to create a wax version of the pendant, which is then cast using the lost wax casting process — a traditional technique that allows for incredible precision and detail. We work with trusted local partners to cast each piece in your chosen metal, whether solid gold or sterling silver. From there, the pendant is finished by expert jewellers in our own family, meaning we’re closely involved in every step right through to the final polish. Each piece is carefully cleaned, refined and inspected to ensure it meets the quality we’re proud to put our name on.
